ALPHA Men's Spa · Mockups

Three design directions

Mobile-first, app-shell home concepts in the “platinum cigar lounge” direction — dark, masculine, exclusive. Same content + voice; different type, layout, and mood. Each carries a different hero line. Open on a phone (or narrow your window) for the full effect.

Direction 1

Nightcap

“It's more than a haircut.”

Editorial & refined. High-contrast serif, generous space, thin brass rules, an elegant ruled menu. The Macallan / Pankhurst end of the spectrum.

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Direction 2

The Standard

“Look good. Feel better. Live longer.”

Monolithic & forged-steel. Condensed uppercase, gunmetal panels, numbered sections, structured menu cards. The most overtly masculine / members-club.

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Direction 3

Smoke

“The chair is yours.”

Cinematic & immersive. Full-screen snap panels, big quiet display type, image-forward, glassy floating Book bar. The strongest native-app feel.

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Shared across all three: warm near-black ground · bone text · single aged-brass accent · persistent bottom Book bar · slide-up location → Vagaro booking sheet (tap Book anywhere) · real menu, locations, and copy from copy.md.
Imagery is the existing site's photos, CSS-regraded dark/warm as stand-ins (a real low-light reshoot is the launch target). Source watermarks remain — to be removed. Brass #B0894F draws from the existing copper logo.
Tip: in a desktop browser, open DevTools device mode (iPhone) for the truest read. Tap Book to see the booking sheet.